Vietnamese International Student Association

To test the new members of Design team as well as the new members of the whole organisation, I proposed a rebrand project for VISA. This was my first time in a role of leadership, which I was happy to see how things went.

After briefing the team on the project's scope and goal, the first step, I requested each member contributed mind maps and sketches. One thing I learned during this time was keeping the meeting short, informative as well as written weekly objective at the end of each meeting. We spent a total of 3 weeks to finalise the brand's direction.

The final version was VISA logo with lowercase A wearing a classic straw hat. Vina Sans typeface was chosen, resembled fonts of old Vietnamese banners. This font can be taken from Google Font, available in English and Vietnamese, which is accessible for future VISA members.

To assist future member of the design team, I directed the team to create an extensive brand guideline.

This project taught me a valuable lesson in responsibility, communication and timeline management. One of the most important thing I learned is setting boundaries and expectation when assigning tasks to my team members.