Kettleman's Bagels Rebrand

2023

Project Overview

Client

Kettleman's Bagels

Type of Work

Branding

Project Description

This project holds special significance because it was done in support of my friend, a Brand Strategy student at Algonquin College. As her designer, I was happy to lend a hand to a dear friend in need.

The branding project aimed to capture the essence of Kettleman's Bagel, an Ottawa-based bakery renowned for its traditional Montreal-style bagels made in a wood-burning oven.

Drawing inspiration from the 7-Eleven logo, which featured a lowercase letter N, I envisioned a lowercase letter A in the Kettleman's Bagel logo. This choice was intended to resemble the shape of a bagel. Additionally, the logo symbol was combined the bagel and fire shapes, symbolizing the baking process in a wood-burning oven. My Creative Director, deeply approving of the idea, embraced the concept wholeheartedly.

Research and Inspiration

During the design process, I presented my Creative Director with two concepts and accompanying colour palettes. Both concepts were appreciated deeply, leading to a decision to merge them into the final logo. The end result showcased the combined symbol and lettering, representing the unique new identity of Kettleman's Bagel.

Design Process

To me, the highlight of this project was the fusion of concepts and colour palettes which reminded me of the importance of adaptability and creative problem-solving. On the other hand, it emphasized the value of supporting and collaborating with peers, fostering a sense of responsibility and mutual growth.

Final Production